The Ultimate Checklist for Website Design: 10 Vital Topics to Discuss with Your Designer Before the Project Commences

In today’s digital age, having a well-designed website is no longer a luxury, it’s a necessity. Your website is your business’s online storefront – it’s the first impression potential customers will have of your brand. It’s therefore crucial to ensure that your website is not only aesthetically pleasing but also user-friendly and effective at driving conversions. To achieve this, you need to work closely with a website designer who understands your business and your goals. In this blog, we’ll walk you through the 10 vital topics you need to discuss with your designer before the project commences, to ensure that you end up with a website that meets your needs and exceeds your expectations.

2. Purpose of the checklist

The ultimate checklist for website design serves as a guide for business owners who are planning to create or revamp their website. The checklist covers different aspects of website design, including website content, design elements, user experience, and marketing strategies, among others.

The purpose of the checklist is to help business owners and website designers ensure that all important factors are taken into account in the website design process. By discussing these topics with your designer, you can ensure that your website not only looks great but also functions effectively and achieves your business goals.

The checklist is designed to be flexible, allowing you to tailor it to your specific needs and preferences. You can use it to guide your initial discussion with the designer and refer back to it throughout the design process to ensure that all important aspects are covered.

Ultimately, the purpose of the checklist is to help you create a website that is not only visually appealing but also user-friendly, responsive, and effective at driving conversions and growing your business online.

3. Identifying your target audience and their needs

Identifying your target audience is one of the most crucial steps in website design. Knowing your audience helps you to design a website that will attract and engage them. To identify your target audience, you must understand your business and the products or services you offer.

Start by asking yourself the following questions:

Who are the people that are most likely to use your products or services?

What are the demographics of your target audience? (age, gender, profession, income, etc.)

What are their interests and preferences?

What problems do they face, and how can your products or services help them?

Once you have identified your target audience, you need to understand their needs. This will help you to design a website that meets their expectations and provides them with the information and solutions they require.

Some ways to understand your audience’s needs are:

Conduct surveys and focus groups to gather feedback from your audience.

Analyze your website’s analytics to understand user behavior and preferences.

Study industry data and trends related to your target audience.

By identifying your target audience and their needs, you can design a website that caters to their requirements and provides them with an exceptional user experience. This will enhance your website’s effectiveness in driving conversions and achieving your business goals.

4. Website functionality and features

Your website’s functionality and features are critical in providing an exceptional user experience. Before the project commences, it is essential to discuss with your designer the functionality and features you require. Here are ten critical website functionality and features to discuss with your designer:

  1. Mobile responsiveness – Your website must be optimized for mobile devices, as more people are using mobile devices to browse the internet.
  2. Navigation – Easy navigation is key to the success of your website. Your designer must ensure that your website’s navigation is intuitive and easy to use.
  3. Search functionality – A robust search function ensures that your users can quickly find the information they need.
  4. Loading speed – Your website must load quickly to keep users engaged. Slow website loading speeds can lead to high bounce rates.
  5. Contact forms – Easily accessible contact forms improve user engagement and allow visitors to contact you with ease.
  6. Social media integration – Social media integration enables you to expand your reach and increase engagement with your audience.
  7. Call-to-action buttons – Effective call-to-action buttons encourage website visitors to take action, such as making a purchase, filling out a contact form, or subscribing to a newsletter.
  8. Security features – Security features such as SSL certificates ensure that your website is secure and trustworthy.
  9. Analytics – Website analytics help you to track user behavior, monitor conversions, and optimize your website for better results.
  10. Content management system – A user-friendly content management system allows you to update your website’s content with ease.

By discussing these crucial website functionalities and features with your designer, you can develop a website that meets your needs and provides an exceptional user experience.

5. Design elements and branding

Design elements and branding techniques are just as crucial as website functionality and features. A visually appealing website that aligns with your brand’s identity can help you stand out from the competition and increase user engagement. Here are five design elements and branding techniques to discuss with your designer:

  1. Color Scheme – Choosing the right color scheme is essential to your website’s visual appeal and brand identity. Discuss with your designer which colors represent your brand and how to incorporate them into the website.
  2. Typography – Typography includes font type, size, spacing, and color. Your designer should choose the typography that aligns with your brand identity and is easy to read.
  3. Graphics and Images – Graphics and images play a vital role in website design and branding, so it is crucial to discuss with your designer what type of graphics and images are appropriate for your brand. Your designer should also ensure that all graphics and images are optimized for fast loading speeds.
  4. Logo – Your logo is the face of your brand. Discuss with your designer how to incorporate your logo into the website and ensure that it aligns with the overall design of the website.
  5. Consistency – Consistency in design and branding helps build brand recognition among your audience. Make sure to discuss with your designer how to maintain consistency in design, color scheme, typography, and branding across all pages of your website.

By discussing these five design elements and branding techniques with your designer, you can ensure that your website aligns with your brand identity and provides a visually appealing user experience.

6. Content and messaging

Content and messaging are just as critical as design elements in website design. Your website content should be informative, relevant, usable, and consistent with your brand message. Here are six areas related to content and messaging that you need to discuss with your website designer:

  1. User-friendly Navigation – Ensure your website’s structure is intuitive and user-friendly. Discuss with your designer how to organize your content into easy-to-navigate sections.
  2. Calls-to-Action – Calls-to-action are buttons or links that encourage users to take specific actions on your website, such as scheduling a consultation or signing up for a newsletter. Discuss with your designer how to incorporate effective calls-to-action throughout your website.
  3. Page Speed – Fast-loading web pages are critical for retaining users and increasing engagement. Discuss with your designer how to optimize images and code to ensure fast page loading speeds.
  4. Search Engine Optimization – Discuss with your designer how to optimize website content for search engines such as keywords, metadata, and alt tags for images.
  5. Social Media Integration – Discuss with your designer how to effectively integrate social media sharing buttons and links throughout your website.
  6. Brand Messaging – Ensure that your brand message is consistent across all website pages and that the content aligns with your brand’s unique voice and tone.

By discussing these six areas related to content and messaging with your website designer, you can ensure your website not only looks great but also provides a seamless user experience with clear messaging that aligns with your brand identity.

7. SEO optimisation and online visibility

  1. SEO Optimisation and Online Visibility

In today’s digital age, having a website that is optimized for search engines is essential for online visibility and success. Even the most visually appealing website won’t attract visitors if it can’t be found through search engine results pages (SERPs).

To ensure your website is optimized for search engines, discuss the following areas with your website designer:

  1. Keyword Research – Identify the keywords related to your business or niche and integrate them into your website’s content.
  2. Website Structure – Make sure your website’s structure is organized and easy for search engines to crawl and index.
  3. Content Optimization – Ensure your website’s content, including titles, meta descriptions, and alt tags for images, is optimized for search engines.
  4. Backlinking – Discuss with your designer how to build high-quality backlinks to your website to improve online visibility and rankings.
  5. Analytics and Reporting – Discuss with your designer how to implement website analytics tools, such as Google Analytics, to track website traffic and performance.

By discussing these areas with your website designer, you can improve your website’s online visibility and attract more visitors to your site, ultimately leading to higher engagement and potential conversions.

8. Mobile optimization and responsiveness

In today’s world, people spend more time on their mobile devices than on their desktops. Therefore, it’s critical to ensure that your website is mobile-friendly and responsive. A mobile-friendly website adjusts itself and its content, so it looks good and functions well on different devices.

To ensure mobile optimization and responsiveness of your website, discuss the following areas with your website designer:

  1. Mobile-first Approach – Your website should prioritize a mobile-first design approach, enabling it to be viewed on smaller screens and more streamlined to fit mobile devices.
  2. Load Speed and Performance – Your website load speed must be fast on mobile devices, or visitors will leave the site and look elsewhere.
  3. Design and Navigation – Your mobile website design and navigation must be simple, clean, and easy-to-use and not overly congested to fit smaller screens.
  4. Content Layout – Your website content must be optimized for mobile viewing, with easy-to-read fonts, short paragraphs, and relevant media files.
  5. Responsive images and Videos – Your website should feature images and videos designed to be viewed on mobile devices with dimensions appropriate for small screens.

By ensuring mobile optimization and responsiveness of your website, you can enhance the user experience for mobile users, which will increase traffic and engagement, ultimately leading to potential conversions.

9. Maintenance and updates

Building a website is not just a one-time project, but a continuous process that requires ongoing maintenance and updates. A website that is not maintained often leads to poor user experience, low website traffic, and even potential security breaches.

Discuss the following topics with your website designer to ensure your website is maintained and updated regularly:

  1. Content Management – Who will be responsible for updating and adding content to your website? Will you have a content management system (CMS) in place to make it easier for you to add and edit content yourself?
  2. Security – How will your website stay secure from potential threats? Will there be regular security checks and updates to plugins and other website features?
  3. Backups – How often will your website be backed up, and where will the backups be stored?
  4. Performance Monitoring – Will there be regular monitoring of your website’s load speed and performance, and how will any issues be addressed?
  5. Upgrades and Patches – Will your website be updated regularly with the latest features and security patches to ensure smooth functionality?

By ensuring regular maintenance and updates of your website, you can ensure a smooth user experience, improved website traffic, and increased engagement. This can also help to build trust and credibility with your audience and potential customers.

10. Communication and project timeline

When working on a website design project, effective communication between the client and the designer is crucial to ensure the project is completed on time and to the satisfaction of both parties. Here are some important topics to discuss with your designer regarding communication and project timeline:

  1. Communication Channels – Decide on the best mode and frequency of communication between you and the designer. Will you use email, phone calls, or video conferencing? Who will be your main point of contact throughout the project?
  2. Project Timeline – Establish a clear timeline for the project and ensure both parties are aware of key milestones and deadlines. Discuss the estimated time for completion of each stage of the project, such as the design process, development, and testing.
  3. Feedback and Revision Process – Establish an efficient feedback and revision process so that both parties can give and receive feedback easily and clearly. Discuss the number of revisions allowed and how they will be handled.
  4. Roles and Responsibilities – Clarify the roles and responsibilities of both parties involved in the project. Will the designer be responsible for all aspects of the project, or will there be a team involved? Will you be responsible for providing content and images for the website?


By establishing clear communication and expectations, you can ensure a successful website design project that is completed on time and to the satisfaction of both parties involved.